Why We Don't Do Black Friday
Updated November 2026 · 3-minute read · by Yegor Nadvornyy, founder of Brainrich Kids
Waiting for a Brainrich Black Friday sale before you buy? I'd rather tell you now: there isn't one. We don't do Black Friday or Cyber Monday, and our prices won't change for either.
The quick answer: there's no Black Friday or Cyber Monday sale at Brainrich Kids. The price in October is the price in December. Waiting won't lower it, and Christmas stock is limited.
Three reasons we skip Black Friday
It's fair to the family who bought last month.
A family who bought a gym from us in October trusted that price. If we cut it in November, we'd be telling them they paid too much. We won't do that to them, or to you.
There's nothing padded to cut.
We don't overcharge to begin with. You won't find a crossed-out "original" price anywhere on our site. We don't raise prices in October to "cut" them in November. No 50%-off banners, no doorbusters, no countdown clocks.
Our costs haven't come down.
We still pay import tariffs on every gym we bring into the U.S. And the container for our next shipment costs about three times what the same trip cost last year.
Are Black Friday deals real deals?
Not as often as they look. Which?, the UK consumer group, tracked prices on 175 appliances at eight big retailers for a full year. 83% were the same price or cheaper at least once outside the four-week Black Friday period.
What you get for the price
Steel, built for years
Families climb on the same gym for 3 to 10 years. Then they pass it down or resell it at about 30% to 50% below new.
It grows with your kids
Every tension-mounted gym is modular. A Model T3 plus the Monkey Bars V3 add-on becomes a full Spider V3. You add on instead of starting over.
30-day money-back guarantee
Every Brainrich gym comes with one. Ask us for the details at info@brainrichkids.com.
Spread the cost
Our gyms are HSA/FSA eligible, and Shop Pay can split the cost into monthly payments.
If a gym is on your Christmas list
Christmas stock is limited. When a model sells out, it comes back in the new year. If you want it up for the holidays, order by early December, while supplies last.
Christmas morning 2025: Whitney V.'s boys on their new gym.
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FAQ
Does Brainrich Kids have a Black Friday or Cyber Monday sale? No. We don't do Black Friday or Cyber Monday, and our prices stay the same through both. The price in October is the price in December.
Should I wait for a lower price? We don't run sales, so waiting won't lower the price. Christmas stock is limited, though. If you want a gym up for the holidays, order by early December.
Keep reading in the Decision Guide
Sources
Which? (25 Nov 2025). Don't believe the hype: Most Black Friday deals the same price or cheaper at other times of the year. Press release.